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    • Mens
      • Tops
      • Hoodies & Sweatshirts
      • Bottoms
      • Baselayers
      • Boxers
      • All Merino Apparel
    • Womens
      • Tops
      • Hoodies & Sweatshirts
      • Travel Dress
      • Bottoms
      • Underwear
      • Baselayers
      • All Merino Apparel
    • Accessories
      • Hats
      • Socks
      • Blanket
      • Gift Cards
      • Blister Wool
    • Collections
      • 100% Merino
      • Old Fort Collection
      • Shop The Outlet
    • Shop The Outlet
  • Activity
    • Hiking & Outdoors
      A woman styled in the Everyday Merino Dress in black, complemented by a denim jacket and carrying a pink suitcase
      Travel
      Snow
      Run
      Sun Protection
  • About Us
    • Our Story
    • Wholesale & Group Orders
    • Contact Us
    • FAQ
    • Wuru Blog
Best Sellers
WURU Sports Wool - Single Pack - WŪRU Wool
WURU Sports Wool - [variant_title] - WŪRU Wool
 Quick buy
Blister Wool
From $11.95 USD

4.94 / 5.0

64 reviews
Quick buy
Men's 100% Merino Wool Short Sleeve
$84.95 USD
Chili Pepper
Men's 100% Merino Wool Short Sleeve
 Heather Grey
Men's 100% Merino Wool Short Sleeve
 Black
Men's 100% Merino Wool Short Sleeve
 Dress Blue
Men's 100% Merino Wool Short Sleeve
 Hunter Green
Men's 100% Merino Wool Short Sleeve
 Whiskey
Men's 100% Merino Wool Short Sleeve
 Slate
Men's 100% Merino Wool Short Sleeve
+ 4 more

4.82 / 5.0

28 reviews
Women's Merino SS - Small / Deep Mountain Purple - WŪRU Wool Co.
Women's Merino SS - Small / Black - WŪRU Wool Co.
Women's Merino SS - [variant_title] - WŪRU Wool Co.
 Quick buy
Women's Nuyarn® Merino Wool Short Sleeve Shirt
$84.95 USD
Black
Women's Merino SS - Small / Black - WŪRU Wool Co.
 Flint Stone
Women's Nuyarn® Merino Wool Short Sleeve Shirt
 Deep Mountain Purple
Women's Merino SS - Small / Deep Mountain Purple - WŪRU Wool Co.
 Red Wood
Women's Nuyarn® Merino Wool Short Sleeve Shirt
 Cedar Green
Women's Nuyarn® Merino Wool Short Sleeve Shirt
 Cypress Green
Women's Nuyarn® Merino Wool Short Sleeve Shirt
 Iron Gate
Women's Nuyarn® Merino Wool Short Sleeve Shirt
 Blue Horizon
Women's Nuyarn® Merino Wool Short Sleeve Shirt
+ 5 more

4.89 / 5.0

83 reviews
Quick buy
Women's 100% Merino Wool Short Sleeve Shirt
$84.95 USD
Black
Women's 100% Merino Wool Short Sleeve Shirt
 Heather Grey
Women's 100% Merino Wool Short Sleeve Shirt
 Chili Pepper
Women's 100% Merino Wool Short Sleeve Shirt
 Hunter Green
Women's 100% Merino Wool Short Sleeve Shirt
 Dress Blue
Women's 100% Merino Wool Short Sleeve Shirt
 Whiskey
Women's 100% Merino Wool Short Sleeve Shirt
 Dusty Pink
Women's 100% Merino Wool Short Sleeve Shirt
+ 4 more

4.56 / 5.0

25 reviews
Quick buy
Men's 100% Merino Wool Boxer Brief
$59.95 USD
Black
Men's 100% Merino Wool Boxer Brief
 Dress Blue
Men's 100% Merino Wool Boxer Brief
 Hunter Green
Men's 100% Merino Wool Boxer Brief
 Whiskey
Men's 100% Merino Wool Boxer Brief
 Chili Pepper Red
Men's 100% Merino Wool Boxer Brief
+ 2 more

5.0 / 5.0

13 reviews
Quick buy
Men's Nuyarn® Merino Wool Tech Boxer Brief
$59.95 USD
Vented Charcoal
Men's Nuyarn® Merino Wool Tech Boxer Brief

4.24 / 5.0

17 reviews
Quick buy
Men's Nuyarn® Merino Lightweight Hoodie
$115.95 USD
Lake Blue
Men's Nuyarn® Merino Lightweight Hoodie
 Charcoal
Men's Nuyarn® Merino Lightweight Hoodie
 Moss Green
Men's Nuyarn® Merino Lightweight Hoodie

4.71 / 5.0

69 reviews
Quick buy
Men's Nuyarn® Merino Wool Tech Baselayer Long Sleeve 2.5
$105.95 USD
Lake Blue
Men's Nuyarn® Merino Wool Tech Baselayer Long Sleeve 2.5
 Moss Green
Men's Nuyarn® Merino Wool Tech Baselayer Long Sleeve 2.5

5.0 / 5.0

34 reviews
Quick buy
Women's Nuyarn® Everyday Merino Wool Zip-Up
$225.95 USD
Dress Blue
Women's Nuyarn® Everyday Merino Wool Zip-Up
 Gray
Women's Nuyarn® Everyday Merino Wool Zip-Up
 Black
Women's Nuyarn® Everyday Merino Wool Zip-Up
 Deep Mountain Purple
Women's Nuyarn® Everyday Merino Wool Zip-Up
 Mykonos Blue
Women's Nuyarn® Everyday Merino Wool Zip-Up
+ 2 more

4.87 / 5.0

55 reviews
Quick buy
100% Merino Wool Beanie
$29.95 USD
Black
100% Merino Wool Beanie
 Hunter Green
100% Merino Wool Beanie
 Dress Blue
100% Merino Wool Beanie
 Chili Pepper
100% Merino Wool Beanie
 Heather Grey
100% Merino Wool Beanie
 Slate
100% Merino Wool Beanie
 Whiskey
100% Merino Wool Beanie
+ 4 more

5.0 / 5.0

8 reviews
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COMFORT FOR THE WHOLE JOURNEY, NATURALLY

Every adventure starts with a single step, and that’s where you’ll find Wūru (pronounced woo roo). At Wūru we make premium wool outdoor products, made in the USA. 

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Trending Products
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    100% Merino Neck Gaiter
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    Black
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  • WURU Sports Wool - Single Pack - WŪRU Wool
    WURU Sports Wool - [variant_title] - WŪRU Wool
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    From $11.95 USD

    4.94 / 5.0

    64 reviews
  • 7-Panel Performance Patch Hat
    $34.95 USD
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     Desert Orange
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